The Rum Club


The Spirit Show London

Written by Pete on . Posted in Rum Chat

The World of Spirits Finds a New Home!  

When: 9th & 10th December 2016
Where: Business Design Centre
52 Upper Street
London N1 0QH
As a chap who is passionate about promoting the category of rum, the biggest issue that anyone has is getting in front of people in a meaningful way. Websites, social media and anything electronic are good – but actually sampling and sharing the story face to face is really important. With the arrival of The Spirit Show, we might just be ticking all the boxes.
The Spirit Show LondonWe have the fab UK RumFest, a not to be missed event which is now entering its 10th year. RumFest has spawned a few other worldwide and regional events of course. We also have the ‘Taste Of’ events, Foodies and the like. They are fine – some rum brands attend – but never enough to be properly meaningful in deconstructing the category of rum. What I’d like is the opportunity to get a decent number of brands together, so we can both promote the category of rum and put it up against the other spirit categories for all to compare and contrast.
Ideally positioned on the calendar to take advantage of the Christmas buying and gifting season, consumer focused and held in an easy to get to location (Islington, London) I think The Spirit Show has a great deal of potential. By the way – if you are a rum brand reading this – then I’ve persuaded them to offer a special package to encourage the smaller brands to get involved. Please do get in contact for details. I’m super pleased to confirm that has joined the party as a Media Partner - whatever that is – and we’ll be helping to tell the story in advance, sharing the details of those exhibiting and generally doing all we can to promote the ass out of it!

Key Details:

  • The Spirit Show London - Rum LogoA great ticket price, meaning you’ve all the exploring and sampling opportunities covered. See ticket page for details.
  • Upgrade to the Premium Package for additional access to the VIP Speakeasy. See ticket page for details.
  • Group bookings and other multi-buy discount options available as well. (‘2 for’ and ‘4 for’ deals) to be released.
  • Masterclasses as well – and yours truly will be doing his best to share the love on stage with a presentation called ‘The Story of Rum in Four Cocktails’ – if you think that might involve a bit of sipping with your listening, then you’d be right.
  • The opportunity to buy anything you’ve sampled – i.e. don’t waste the moment.
  • Supporting food and entertainment (all tickets include entry to the show, tastings and a meal voucher redeemable at any of the Street Food Village concessions).
…all of this aimed at getting you firmly in the Christmas Spirit!

Session Times

Friday 9th December:
  • Session 1 12:00 - 16:00
  • Session 2 17:00 - 21:00
Saturday 10th December: 
  • Session 1 12:00 - 17:00
We’d strongly recommend you register to their newsletter to be kept up to date.
So what next? Well, we’ll be featuring all the rum brands that sign up in some detail, so that you’re best prepared before the show – and that should be starting just after the summer shenanigans are complete. A link to the ticket page can be found below and on the sidebar to the right of this article.

I really hope we’ll see you there! 


Rum Databank: The Spirit Show London

Related Articles...

Want Your Advert Here? Drop Us A Line...

Advertise with


Drinkaware encourages responsible drinking. If you suspect that you have a problem, or that someone you know does, please do not ignore it - seek further advice: