Press Release: Havana Club is calling for bartenders to help raise money for people in areas affected by natural disasters, and have joined forces with charity ‘Bartend Against’.
The campaign kicked off on Saturday 7th October with a global Cocktail Boomerang, and will run through the month with the aim of raising £100,000.
On Saturday 7th October, Havana Club launched a Cocktail Boomerang around the world to celebrate ‘Día del Cantinero’ (Day of the Bartender) and to raise money for people affected by the natural disasters in Mexico, the Caribbean, Central and North America and Asia.
Meimi Sanchez, Global Brand Ambassador for Havana Club, appeared in a video on the Havana Club Grand Prix Facebook page calling bartenders around the globe to join the campaign, in which bartenders have been challenged to make a video of themselves creating a Havana Club 7 Old Fashioned cocktail and to donate £7 via the Just Giving website (www.justgiving.com/fundraising/hc7boomerang). They then had to send the drink to another bartender, and challenge another seven bartenders to continue the Cocktail Boomerang.
The Cocktail Boomerang unfolded in many cities around the world simultaneously, including London, Edinburgh, Liverpool, Leeds, Chester, Dublin, Paris, Singapore, Auckland, Mexico City and Moscow.
Havana Club is persuading bartenders around the globe to continue raising money throughout the one-month long campaign by hosting activities in their bars – leaving a jar on their bar where consumers can leave a donation, or donating a percentage of their tips via the JustGiving page.
Nick Blacknell, Marketing Director at Havana Club International, comments: “We’ve had a fantastic response from bartenders! We are excited to continue seeing many generous donations from the drinks industry – Havana Club would like to donate €7,000 as well to alleviate the problems caused by the natural disasters”.
The money raised will be given to GlobalGiving.com, the first and largest global crowdfunding community that connects not-for-profit, donors and companies, who will help handpick local charities in the worst affected areas.