The Rum Club


Think RUM 2018

Written by Pete on . Posted in Rum Chat

Think RUM? Join The Conversation!  

Last year, the first Think RUM event went very well, and I was very pleased to be involved in some small way – presenting on a couple of topics and voicing an opinion or two as a part of a panel discussion. I’m very pleased to be asked back, influencing topics of conversation in the hope that through greater introspection, the category can continue to grow in a more honest manner.
Think RUM!
Press Release: After a hugely successful Think Rum 2017 we are delighted to announce that we will be again running Think RUM on Tuesday, 30th January 2018 in central London. 
We are delighted to announce that Peter Holland, a.k.a., renowned Rum expert will be on board Think Rum 2018 as our Co-Chair.   Peter will bring to Think Rum his extensive and in-depth knowledge of the Rum category and the latest trends he is seeing coming to the fore.
Think RUM 2018 will offer a fully interactive experience of tasting, masterclasses, networking and debate bringing together the pioneers and innovators of the Rum category, with the relevant on and off trade buyers – from supermarkets, c-stores, online retailers, wholesalers, off-licences and independent wine merchants to mixologists, bar and hotel bar owners and managers and restaurateurs – the key players whose input is critical in ensuring the sales continue to rise and excitement around the Rum category continues.
Think RUM 2018 will be hosted and media supported by the leading trade publications, Harpers, Drinks Retailing News and CLASS. Each will be dedicating extensive pre-and post-event coverage both in print and online and in dedicated Think RUM mailings to their respective buyer audiences.
Get Involved
We are looking to work with just a limited number of RUM producers and suppliers who will be invited to get fully involved in the programme planning and content for Think RUM 2018.  This is not an exhibition where you will get lost in the crowd.  This is a targeted and focused event where you will be just one of a small number of brands in front of a genuine buying audience.
As a partner of Think RUM, you will benefit from the following:
  • Company and brand positioning as a category leader and innovator
  • A unique networking environment, conducive to making those valuable business connections, and most importantly, sales.
  • Priceless PR and coverage in the three leading trade publications 
Think Rum 2018 Content
  • What is Rum doing to move forward and attract new consumers
  • How is it / can it shake off the pirate image and move forward and what are the markers for premium for this category
  • How can we work with Rum in innovative ways?
  • What sort of opportunity can Spiced Rum open up?   How can everyone capitalise on the opportunity Spiced Rum opens and get consumers trading up and across the different styles of Rum
  • State of play – current data on the latest trends within the Rum category
  • Q&A – Ask the Experts
  • Masterclasses / Workshops
  • Moving beyond American Oak
  • Spiced Rum
  • Unique selling points – Indian Ocean v Caribbean
  • Tasting Zones
  • Think Rum Awards – recognising the communicators, retailers and on trade operators when it comes to the Rum category
Think RUM!
We have a couple of levels of partnership available:
Partner Package
Consultation on the themes and content of the event
Accreditation as a Key Partner within all coverage
Logo on all material relating to the event
Places for four members of your team at Think RUM
Tasting table at Think RUM
Potential to get your rum included within one of the masterclass sessions
Double page spread within the Think RUM event brochure
The rate for this is £1,795
Sponsor Package
Accreditation as a Sponsor within all coverage
Logo on all material relating to the event
Places for two members of your team at Think RUM
Tasting table at Think RUM
Full page within the Think RUM event brochure
The rate for this is £1,395
The above packages are a guideline and we are able to tailor a package specifically to meet your strategy and budget requirements.
Partnerships are limited, so if you are interested, please do get in touch ASAP.  Deadline for confirming your participation is 15th December
Contact: Erica Stuart– This email address is being protected from spambots. You need JavaScript enabled to view it. - Tel: 0044(0)1293 558132

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